
"What's in a name? That which we call a rose by any other name would smell as sweet" (Romeo & Juliet, Act2 Scene2).Juliet's assertion applies both ways. A rip-off by any other name still stinks. You might think the 'affordable housing' policy is aimed at those who find it hard to afford their housing. There you would be right. You might think that the policy is aimed at people on low and modest incomes (e.g. nurses on £25k, firemen on £23k). There you would be wrong. After all, however much money you have there is always...