Nike’s England shirt is £90. An excellent early lesson for your kids on the power of having a monopoly

SOURCE BBC NEWS: World Cup 2014: England shirts' £90 price tag 'takes the mickey'
The Football Association has been criticised after new England replica shirts were put on sale for up to £90. The previous Nike home kit has only been around since last May, a total of seven England matches. Shadow Sports Minister Clive Efford said "The frequency with which these kits are changed adds to the expense. When it comes to buying for more than one child it gets extremely expensive and people on moderate or low incomes are excluded from that privilege." A Football Supporters' Federation spokesman said: "Fans with kids often argue that strips are changed too often. The FSF would advocate manufacturers incorporating a 'best before' date into the strip's label. Supporters buying a strip would then know exactly what they're paying for and be able to make a decision based on that."

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