Graphs at a Glance: Is the quickest route to voters ballots via their newspapers? ~ NewLookTrial

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Sunday, 25 January 2015

Sunday, January 25, 2015 Posted by Jake No comments Labels: Article, elections, Graphs, MP, politicians, the government

Graphs at a Glance: Is the quickest route to voters ballots via their newspapers?

Posted by Jake on Sunday, January 25, 2015 with No comments | Labels: Article, elections, Graphs, MP, politicians, the government

Some newspapers claim to be able to swing their readers like bats beating carpets. Figures from Ipsos-Mori, the polling organisation, show a clear difference in the swing magnitude between the various papers' readerships.

While the Sun and the Daily Star have the greatest swings, they also have the lowest voter turnouts.

The graphs below show Sun readers appear to have shifted from Labour to Tory. The Daily Star's swing seems to be less due to readers shifting from Labour to Tory than to readers shifting from Labour to any party other than Tory.